Data model
Entities, relationships and fields based on the real process.
CUSTOM CRM · WORKFLOWS · API
Custom CRM development around the actual process.
Custom CRM development for sales and operations: roles, pipelines, statuses, dashboards, notifications and integrations with existing systems.
01 / Deliverables
What the work can include.
The exact scope follows the product workflow. These are the components that commonly matter for this type of project.
Roles and permissions
Different views and actions for managers, operators and administrators.
Pipelines and statuses
Explicit transitions instead of hidden manual conventions.
Dashboards and search
Operational visibility without rebuilding reports by hand.
Notifications
Events and reminders through the right channels.
Integrations
Connect forms, Telegram, websites, accounting or other APIs.
02 / Fit
Choose the format by the problem.
I do not force every project into one stack. The format should reduce complexity for the user and for the system.
Custom CRM
The process is specific and existing tools create too much friction.
Ready-made CRM
A standard sales pipeline covers most needs without heavy customisation.
Hybrid
Use an existing CRM but add a custom interface or integration layer.
03 / Process
From unclear request to a working release.
1. Understand
Current process, users, inputs, outputs and constraints.
2. Reduce
Define the smallest architecture that solves the actual problem.
3. Build
Implement the end-to-end workflow, integrations and edge states.
4. Launch
Deploy, test real usage and iterate from observed issues.
FAQ
Questions before the first build.
When is a custom CRM worth it?
When recurring manual work, missing roles or incompatible workflows cost more than maintaining a focused internal system.
Can it integrate with an existing website?
Yes. Website forms and product events can be connected through APIs or webhooks.
Can we migrate from spreadsheets?
Yes, after defining a stable data model and mapping the existing columns and processes.
Can it be built in stages?
Yes. Start with the core workflow and add reports, integrations and automation after real use.
YOUR PROJECT IS NEXT
Let’s build
something great.
A few sentences about your project are enough to start. A link, design or existing code helps estimate the scope.
@Alexuys ↗alexgtup@gmail.com